Just wondering what goes into your decision to purchase a comic at a comics store? For this question, I am only talking about buying a comic off the rack at the comics shop, please.
How important is:
The writer’s name?
The lead character (s)?
Whether or not the story is an ‘event’ comic?
I’m on a budget, so I can only get so many comics per month in order of priority.
If I’ve been getting a comic and it’s been great, I’ll keep getting it.
There are a few creators who are stand up folk and if they have something out, I get it.
If word of mouth (tumblr, twitter, the late Comics Alliance) says it’s something special instead of generic and punchy, it’s next.
Then, if the cover has a character I really like in a context I like them in, I flip through the comic and they actually have a significant role (instead of, say, appearing in the big reveal on the last page).
Finally, I buy Magic cards.
I’m largely indifferent to artwork and publishers. Yeah, I admit the art thing is awful given the medium, but I just don’t have a developed sense of it. There are leads I like, but those really fall under the first priority. Who cares how great Deadpool was three years ago; it’s the current creative team/story that needs to draw me in.
Event comics result in 15 extra Magic cards, usually overriding all other factors.